Steam Marketing Guide
Everything you need to know about marketing on Steam—from store page optimization to wishlist campaigns to launch timing.
Read GuideLevel up your game marketing
Free guides, reports, case studies, and insights from the Git Gud Games team. Everything you need to market your game better.
Featured
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The Complete Guide to Game Marketing
Everything you need to know about marketing your game in 2025. From pre-production positioning to post-launch sustain—this is the guide we wish we had when we started.
What's inside:
- Positioning and audience definition
- Building your marketing timeline
- Channel selection and prioritization
- Launch strategy and execution
- Post-launch optimization
Guides
Comprehensive, evergreen resources to help you master game marketing.
Platform Guides
Mobile Marketing Guide
UA, ASO, soft launch, creative testing, and more. The complete playbook for mobile game marketing.
Read GuideConsole Marketing Guide
PlayStation, Xbox, Nintendo—each platform has unique opportunities. Learn how to maximize your console launch.
Read GuideChannel Guides
PR & Communications Guide
How to get press coverage for your game. Media outreach, press releases, review codes, and launch day coordination.
Read GuideInfluencer Marketing Guide
Find, pitch, and partner with creators who'll actually move the needle for your game.
Read GuideUser Acquisition Guide
Paid marketing for games. Campaign setup, creative testing, optimization, and scaling profitably.
Read GuideCommunity Building Guide
Build a community that champions your game. Discord, social media, events, and ambassador programs.
Read GuideCreative Best Practices Guide
Trailers, ads, store assets, and social content that convert. What works and why.
Read GuideStrategic Guides
Game Launch Guide
The complete launch playbook. Timeline, checklist, and strategies for a successful release.
Read GuideGame Monetization Guide
F2P, premium, hybrid—how to think about monetization and communicate it to players.
Read GuideGame Analytics Guide
What to measure, how to measure it, and how to turn data into action.
Read GuideReports & Benchmarks
Data-driven insights to inform your strategy.
2025 Game Marketing Benchmarks Report
CPMs, CPIs, conversion rates, and more across platforms and genres. Know what "good" looks like.
Download ReportState of Influencer Marketing in Games
Creator rates, platform performance, and campaign benchmarks from 1,000+ influencer campaigns.
Download ReportSteam Wishlist Conversion Study
What affects wishlist-to-purchase conversion? Data from 500+ Steam launches.
Download ReportMore reports coming soon. Subscribe to get notified.
Case Studies
Real results from real campaigns. See how we've helped studios succeed.
Neon Drift
— Pixel Games
+240%wishlists in 3 months
How we helped an indie racing game break through the noise on Steam with a focused influencer and community strategy.
SteamIndieRacingInfluencer
Read Case StudyStarfall Chronicles
— Nova Interactive
1.2Mlaunch week players
How we scaled a mobile RPG from soft launch to global phenomenon with creative-led UA.
MobileRPGF2PUser Acquisition
Read Case StudyVoid Walker
— Quantum Studios
4.2xROAS on UA campaigns
How we turned around underperforming campaigns and scaled profitably for a console action game.
ConsoleAAActionUser Acquisition
Read Case StudyBlog
Insights, opinions, and tactical advice from our team.
Latest Posts
How to Optimize Your Steam Store Page in 2025
The latest best practices for capsules, descriptions, tags, and more.
5 min readWhy Your Game Trailer Isn't Converting (And How to Fix It)
Common trailer mistakes and the framework we use to create trailers that drive wishlists.
8 min readThe Death of Organic Reach: What It Means for Game Marketing
Social platforms are pay-to-play now. Here's how to adapt your strategy.
6 min readInfluencer Rates in 2025: What You Should Actually Pay
Updated benchmarks and negotiation tips for creator partnerships.
4 min readPodcast
Conversations with game marketers, developers, and industry experts.
Git Gud Marketing Podcast
Latest Episodes
Ep 15: Steam Launch Secrets
What top-selling games do differently in their first week.
ListenEp 14: Building a Community Before You Have a Game
How to start marketing in pre-production.
ListenEp 13: The Future of Game Influencer Marketing
Where creator partnerships are headed and how to stay ahead.
ListenSubscribe:
Webinars
Live and recorded sessions on game marketing topics.
Upcoming
Past Recordings
Wishlist Building Masterclass
90 minutes on everything wishlist—from page optimization to campaign strategy.
Watch RecordingCreative Testing for Mobile Games
How to build a creative testing framework that finds winners fast.
Watch RecordingTools & Templates
Free resources to make your job easier.
Marketing Timeline Template
A customizable spreadsheet to plan your game's marketing from announcement to post-launch.
DownloadPress Kit Template
Everything you need in a press kit, ready to customize for your game.
DownloadInfluencer Outreach Template
Email templates and tracking sheet for creator campaigns.
DownloadLaunch Day Checklist
Don't miss anything on the big day. A comprehensive checklist for launch.
DownloadBudget Planning Template
Allocate your marketing budget across channels with this planning spreadsheet.
DownloadGlossary
Game marketing terminology explained.
CPI — Cost Per Install
ROAS — Return on Ad Spend
LTV — Lifetime Value
ASO — App Store Optimization
UA — User Acquisition
CTR — Click-Through Rate
CVR — Conversion Rate
DAU/MAU — Daily/Monthly Active Users
ARPU — Average Revenue Per User
IPM — Installs Per Mille
All Resources
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